Rosemary Evelegh
Copywriter & Editor
Award-winning writer and editor with 10+ years’ experience across brand, marketing, product and editorial content. Most recently Lead Copywriter & Editor at Unmind, creating campaigns, long-form editorial, video and educational content from concept through to execution.
UNMIND · CAMPAIGN
HR 2030
Creative concept, narrative & copy
A future-facing campaign exploring how workplace mental health and HR leadership will evolve over the decade. I helped shape the creative concept, developed the narrative and messaging, and led the copy across the report, campaign and marketing assets.
1m+ online impressions
79% landing-page conversion rate
UNMIND · EDUCATIONAL CONTENT
Neurodiversity at Work
Content strategy, scripting & campaign copy
An educational video series designed to help managers build more neuro-inclusive workplaces. I developed the structure and narrative from source material, turning complex subject matter into accessible, engaging scripts, and carried the messaging through into the campaign and marketing content. I worked closely with the creative and video teams from concept through to production.
UNMIND · EDUCATIONAL CONTENT
Wellbeing Champions
Course narrative, scripting & campaign copy
A global training programme designed to give workplace wellbeing champions the knowledge and confidence to support their colleagues. Working with expert psychological content, I helped shape the course narrative and scripts, then carried the messaging through into launch and marketing content, including the campaign trailer.
2,000+ champions trained
100,000+ employees supported
74% increase in confidence
84% increase in mental health knowledge
SELECTED EDITORIAL
